Paper Rabbits - Animation and Illustration by Makoto Koji | TVC Pitch Concepts
Paper Rabbits Animation, Illustration and products by Makoto Koji
Paper Rabbits, Animation, Illustration, Animator, Illustrator, Makoto Koji, Paper, Rabbits, Rabbit,
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TVC Pitch Concepts

Recently I had the opportunity to work with an advertising agency to provide treatment and early concepts for a series of TVC’s. While the pitch was unsuccessful, I though it would be nice to share how I approached it and some of the work I provided for it.

Here are some images I mocked up for the pitch. The turn around on the pitch was quite short.  I started with an illustrative, picture book style.


After the first stage, the agency requested  a grungier direction. The reference provided pointed towards line drawings and water-colour. I played around with ink drawings and treated them digitally in Photoshop. This approach would be Aftereffects heavy, though still retain the warmth from my initial concept.





Hope you like them!


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