May 20, 2013
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TVC Pitch Concepts
Recently I had the opportunity to work with an advertising agency to provide treatment and early concepts for a series of TVC’s. While the pitch was unsuccessful, I though it would be nice to share how I approached it and some of the work I provided for it.
Here are some images I mocked up for the pitch. The turn around on the pitch was quite short. I started with an illustrative, picture book style.
After the first stage, the agency requested a grungier direction. The reference provided pointed towards line drawings and water-colour. I played around with ink drawings and treated them digitally in Photoshop. This approach would be Aftereffects heavy, though still retain the warmth from my initial concept.
Hope you like them!
Makoto
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