TVC Pitch Concepts
Recently I had the opportunity to work with an advertising agency to provide treatment and early concepts for a series of TVC’s. While the pitch was unsuccessful, I though it would be nice to share how I approached it and some of the work I provided for it.
Here are some images I mocked up for the pitch. The turn around on the pitch was quite short. I started with an illustrative, picture book style.
After the first stage, the agency requested a grungier direction. The reference provided pointed towards line drawings and water-colour. I played around with ink drawings and treated them digitally in Photoshop. This approach would be Aftereffects heavy, though still retain the warmth from my initial concept.
Hope you like them!